"I've been working with Ben and his team for the last 6 months, not only have they embraced the brand and acted as our international ambassadors, they have scaled meaningful revenue in Asia..."
Harry Huang
KENLUCK DEVELOPMENT CORPORATION
"The pinpoint focus and tireless pursuit of business development are key attributes for the team at Hutton. We are genuinely thrilled with the results..."
Kevin Pack
GRIP2U
"From the kickoff of our project to expand sales in APAC, Ben and his team have showed great skills with strategy , planning and execution. They have a good network and have made things happen fast...."
Andrea Bianconi
REVESTED MILANO
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GO FISH.
APAC Brand-led market entry & partnerships
Founder-led consultancy helping brands ride momentum, create impact, and expand across Asia Pacific with strategy, speed, and flawless execution.
We work with both global icons and emerging innovators to unlock growth across Asia-Pacific. From securing retail rollouts and forging collaborations to driving new revenue streams, our approach blends strategic insight with on-the-ground execution. Every project is tailored to the brand’s DNA, ensuring that expansion not only scales quickly but also resonates with local markets in a meaningful, lasting way.
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If your brand feels saturated in your domestic market, or if you’re already targeting international growth, Asia-Pacific offers the biggest opportunity.
By 2030, consumer spending across Asia-Pacific is projected to exceed $12 trillion, fueled by a rapidly expanding middle class eager to embrace global products. Western brands are regarded as aspirational, premium, and deeply trusted, giving them a unique advantage in capturing this wave of demand. At the same time, markets like Southeast Asia are emerging as some of the fastest-growing e-commerce regions worldwide, creating direct pathways to consumers and lowering traditional barriers to entry. For brands willing to move with speed and precision, APAC represents not just growth, but the opportunity to redefine their global relevance.
70% of global growth → APAC · 5 / 10 top e-commerce markets → APAC · $1.24T APAC digital economy by 2030 · +70% luxury growth → Southeast Asia · 60% of the world’s population → APAC · $12T+ projected APAC consumer spend by 2030 · 90% of new middle-class consumers → APAC · #1 fastest-growing digital economy globally → Southeast Asia · 45% of global retail sales → APAC by 2030 · 1.2B new online shoppers in APAC by 2030 ·
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For the last decade, Hutton Agency has helped global brands break into Asia with speed and impact. Led by Ben Hutton — a senior executive with over 30 years’ experience in FMCG, consumer electronics, and lifestyle.
With first-hand experience building businesses in new and emerging markets, we bring a proven track record of scaling global brands across Asia, from luxury design houses to lifestyle and consumer electronics. Our approach is strategic and commercially driven — grounded in execution and measurable results, not just “marketing speak.” Having worked directly with international headquarters and regional teams, we understand the nuances of aligning global ambition with local realities. Backed by an agile, founder-led model, we help brands cut through complexity, accelerate growth, and achieve faster results across the region.
From the buzzing streets of Bangkok to the design hubs of Tokyo, from Sydney’s retail floors to Singapore’s global crossroads, we bring brands to life across Asia–Pacific.
Our work spans the dynamic and diverse Asia–Pacific region, helping brands navigate complex markets and unlock growth opportunities across cultures, economies, and consumer behaviors. From established hubs to emerging frontiers, we provide on-the-ground expertise and trusted networks that ensure seamless execution and lasting impact.
Countries we operate in: Australia, Cambodia, China, Hong Kong, India, Indonesia, Japan, Laos, Malaysia, Myanmar, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam.
ประเทศไ · مليسيا · 中华人民共和国 · កម្ពុជា · Singapore · Indonesia · Việt Nam · 香港 · pilipinas · ປະເທດລາວ · 日本 · မြန်မာ · Australia · New Zealand · 台灣 · 한국 ·
We work with brands to bridge global ambition and regional execution:
We partner with global brands to unlock growth in Asia-Pacific through strategy, creativity, and flawless execution. From market entry to brand building, retail expansion to commercial acceleration, our approach blends local insight with global perspective. Every service is designed to deliver impact quickly, while laying the foundation for long-term success.
Market Entry & Expansion
We place our brand partners where demand is real, not just big. We pinpoint city-level pull, choose the winning route (distributor, retail, marketplace), and deliver a 90-day launch plan with clear owners and budget while handling compliance end-to-end. We pilot a tight SKU list, then scale market by market—risks mapped, costs modeled, margins protected.
Brand Strategy & Positioning
We translate our brand partners’ promise for culture, not just language. We architect a premium price ladder that earns its margin, define hero SKUs and packaging that win the shelf, and tune messages by channel—marketplace, retail, and social. We deliver a deployable toolkit teams can use tomorrow and track brand health with clear dashboards and monthly actions.
Sales & Retail Development
We measure success by sustained sell-through and repeat rate. We win listings with retailer-ready sell stories, secure high-impact placements, and build shelf presentation that converts while strengthening brand equity. Assortments and promos are tuned by banner, store teams are trained to advocate the brand, and we run a weekly trading rhythm—stock, sell-in, sell-through—plus O2O programs (pickup, returns, loyalty) that deepen retention.
Partnerships & Collaborations
For our brand partners, we shortlist partners who grow, not just distribute; set clear terms (territories, targets, SLAs); and run co-marketing and creator programs that drive demand and sell-through. We stand up flagship marketplace stores with brand governance and IP protection, design 3PL and cross-border logistics that scale without breaking ops, and hold quarterly reviews with scorecards to course-correct fast.
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Global Brands, Regional Impact
We don’t just advise brands — we deliver results. From design collaborations to national retail rollouts, our work spans categories, channels, and markets. These case studies showcase how we’ve helped global names like Marimekko, adidas, and Volkswagen translate ambition into measurable growth across Asia-Pacific — proving that with the right strategy, creativity, and execution, even the most complex challenges can become powerful opportunities.
Marimekko, a Scandinavian design house, wanted to expand beyond fashion and textiles and tap into Asia-Pacific’s fast-growing consumer electronics lifestyle market, where design-led collaborations drive premium demand.
We collaborated directly with Samsung HQ in Korea—visiting twice to secure global alignment—and drove buy-in across regional entities in Southeast Asia, Taiwan, Hong Kong, and Australia. To ensure success at retail, we trained sales and retail teams on positioning Marimekko as a design-forward lifestyle partner within Samsung Experience Stores and CE channels. The launch rapidly accelerated Marimekko’s presence across seven APAC markets (Thailand, Malaysia, Singapore, Vietnam, Taiwan, Hong Kong, and Australia), delivering $ mid-six figures in the first quarter in sales within the first quarter and establishing a new lifestyle revenue stream.
adidas faced end-of-life accessory lines and needed a retail strategy to combat margin erosion, reinforce its premium positioning, and secure a national rollout that could sustain brand strength across major markets.
We secured a national rollout of adidas iPhone cases through Big W, one of Australia’s largest mass merchants, ensuring broad distribution and impactful shelf presence. To maximise visibility, branded FSDUs were placed across Big W’s estate, creating a premium in-store execution despite the EOL challenge. we worked closely with a leading Australian distribution partner to manage logistics, placement, and retail training, ensuring the brand message remained consistent. The initiative delivered close to $ mid six figures at launch, successfully clearing legacy inventory while reinforcing adidas’s reputation in the accessories category and strengthening its presence within a competitive mass retail channel.
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Volkswagen, one of the world’s most recognizable automotive names, aimed to extend its heritage into lifestyle products, connecting with younger, design-conscious consumers and repositioning the brand as more than just cars.
We secured the opportunity with Volkswagen and worked directly with their team to develop a capsule range of Apple lifestyle accessories under the VW brand. From pitching the concept to managing design input, coordinating development, and creating sales tools, we supported the project end-to-end. The collection was positioned for premium retail and distributor outreach, establishing Volkswagen as a credible player in the lifestyle space. Beyond launch preparation, we drove conversations with partners to accelerate sell-in and ensure a scalable foundation. The initiative demonstrated Volkswagen’s ability to stretch its heritage into consumer electronics, opening a new revenue stream and reinforcing its relevance with core audiences.
If you’re ready to swap guesswork for judgment—and turn APAC interest into repeatable sell-through—let’s get fishing together....
On a short working call we’ll align goals and constraints, pressure-test fit, and choose the smartest route to market—distributor, retail, marketplace, or licensing. I take ownership of partner appointment/reset and terms, the operating rhythm (weekly trading, quarterly reviews), and the numbers that matter—sell-through, repeat rate, and profit by partner. You’ll leave with decisions, owners, and immediate next steps—not another deck.