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the outside in
WHO?
Founded by two US entrepreneurs from the mobile/audio space, Ampere has become one of the most exciting new brands in the connected tech space. With the founders based in Southern China they are close to the manufacturing sites of all products ensuring that they are on hand at any given moment to resolve challenges and ensure the quality of the assortment is aligned to their vision for the brand. We love their commitment to the environment, sourcing materials that are either recycled or don't hurt the planet - their commitment to sustainability is unwavering (even the stickers on the product packaging are made from cornstarch!) Ampere has evolved from a pure D2C play and 2022 heralds their introduction to retail/distribution.
WHAT?
Ampere design from the "ground up" unique one of a kind tech products that answer a clear consumer need. TBH we were blown away with the level of innovation evident in their "Hero assortment" - a hydro (water) powered bluetooth speaker for the shower, an app driven set of smart glasses where you have total control on the tint? In an industry that likes to make step changes to existing products to show innovation, Ampere are re-writing the rule book on product development. With super exciting product roadmap for the rest of 2022 and beyond it is evident that the level of innovation demonstrated in their current products will continue well into the future.
WHY?
Ampere have demonstrated from their crowd funded campaigns and D2C model the level of consumer interest in their unique, fun, one of a kind tech. Note it is a $xxm business (just in case you thought this is a small operation). For our retail and distribution partners the opportunity to offer consumers genuinely different solutions in growth categories should be the primary motivator. Due to the level of innovation and "unique-ness" of the assortment the level of engagement with the brand is high - in addition to numerous awards (CES Innovation, Best buy etc) they're unsurprisingly featured regularly in the tech and consumer press driving awareness and footfall into stores. We're looking to leverage this regionally together with the success they've seen through their influencer campaigns regionally
WHERE?
The channel opportunity is broad. Given the "Hero" products are app enabled (ios and android) - see below for example) the obvious retail placement is CE, gift and gadget, and selected online marketplaces; however, as some of the products, consider "Dusk" their app enabled smart glasses will also be prescription ready we are exploring the opportunity to partner with leading optical retailers. Also, whilst I think about it - if you continue with the "Fishing where the fish are" thinking - DIY stores would be logical for shower power. Suffice to say that there are countless opportunities....
HOW?
Visual merchandising is extremely important to the team at Vonmählen.
To support correct retail execution Vonmählen have developed a suite of display materials and offer bespoke designs to support any retail environment. Displays support all product categories and are available in a choice of permanent (there is a cost implication) and single use cardboard POS for countertop or freestanding purposes. Packaging/display/materials are aligned to brand values and promote "nordic simplicity".
Lifestyle, videos and product images are categorised and offered to all partners through an online portal, ensuring ready access at any time. Assets to support social media placement are also available subject to any local translation needs. Further support for online sales is available from Vonmählen's ecommerce team.
